The perfect profile guide

Every service you tick puts you on that service's page, so this is how families find you in the first place. Tick everything you really offer, then mark how you deliver each one: at your location, in the family's home, or virtually.

• Tick every service you offer, not just your main one
• Set how each service is delivered. A service with no method earns nothing
• Your provider type is part of your web address, so we set it with you and change it for you if it's ever wrong

Location comes before everything else in our search. A family only sees professionals who can actually serve them, so an empty service area means you're invisible to people you could have helped.

• Add your city, state, and zip even if you work from home. Your street address is optional
• If you travel to families, set how far you go in miles
• If you work by phone or video, add the states you serve, or choose nationwide

If you're the only in-home euthanasia veterinarian serving a town, you're first there. Nobody from somewhere else can outrank you.

This is where a family decides whether you're the one. Your short description shows in search results, and your About story is the heart of your profile.

• Short description (3 points): one or two sentences on what you do and who you help. Make someone want to click
• About story (10 points at 700 characters, about 120 words): who you are, who you serve, your approach, your experience, and what happens after they reach out
• Book Appointment link (3 points): families can book you in one click
• Phone and website (1 point each): let people reach you however they're comfortable

Write it the way you'd talk to a worried family in your exam room or on the phone. Warm and specific beats polished.

Nobody goes live without a photo or logo, and listings with real photos get chosen more. Families are looking for a person they can trust on a very hard day.

• Photo or logo (6 points): at least 400 by 400 pixels. A warm photo of you works best for an individual, a logo for a business
• Gallery (4 points for three or more photos): you with patients, your team, your space, your vehicle, the keepsakes you make
• Skip stock photos. Families can tell

Tick the days you're open, or choose 24 hours, by appointment, or flexible. Families often search at night and want to know when they can reach you.

Families like to know before they call. Tick every method you accept.

Credentials, a personal quote, the year you started, and any honors. They're optional, and they're often what tips a family toward you.

• Credentials (3 points): tick every certification that applies and add anything we're missing. We verify licenses before a veterinary listing goes live, and it's quick
• Personal quote: one line that gives families a feel for your heart or your approach

Add your website and the social channels you actively use. More ways to get to know you means more trust. Leave out the ones you don't keep up.